Fair Trade is a response to the conventional trading system which has left small-scale coffee farmers disadvantaged, depressed and in a vicious cycle of poverty. The inability to access fair prices forces farmers off of the land; unable to feed and support their families with their coffee crop.
The Goal
Fair Trade doesn't provide aid or charity but works toward the goal of more equitable trading relationships between producers and consumers. By guaranteeing a fair price for coffee crops, Fair Trade ensures that farmers make a living income which allows them to feed their families and continue to grow coffee. In addition, Fair Trade helps farmers access international markets and non-predatory loans for working capital.
Fair Trade also encourages traditional low-impact sustainable farming which small coffee farmers have traditionally followed, such as organic and shade-grown practices. Fair Trade ensures their ability to continue as responsible stewards of the land.
Monitoring
Transfair Canada is a non-profit Fair Trade monitoring organization with a rigorous audit system which tracks products from farm to market. The Transfair logo on our coffee bags verifies compliance to Fair Trade criteria and guarantees that we paid a fair price for the coffee.
Learn more about Fair Trade at www.transfair.ca
You & Fair Trade
Your coffee selection has the potential for powerful economic and social change. Use your power as a consumer to support Fair Trade as an alternative to the injustices of today's global coffee market.
